A software evolution is ocurring and it is going to benefit both customers and businesses immensly. Software will no longer come as a packet that needs to be installed on a PC, but rather it will be completely Web based. Web based software will become the default way of reaching customers. Customers will have advantages such as, using unlimited amount of software, using applications regardless of where the person is or which computer he/she is using, software can be personalized and upgraded to meet specific needs to each individual. Businesses will be able to, reduce costs, reach a larger customer pool, taylor its software to diverse markets, repair bugs more rapidly and easily, understand its customer and the way they use their software, etc.
In order for this software revolution to occur in whole, there needs to be a central point. Like Miscrosoft’s DOS in the 80’s, which became the standard choice of operating system to centralize and organize our computer operations, there needs to be an online operating system. As of now, Microsoft has built an empire because of its vision and their dominance in the OS market. However, now there is a window of opportunity to take a large chunk of that empire and possibly eliminate Microsoft’s monopoly of the Operating System. While there are many companies and organizations (Apple, Linux, Lindows) out there trying to take a bite out of Microsoft by competing on the same turf, PC users are accostumed to Windows and will most likely not switch. The opportunity to eliminate this monopoly is to create an Online Operating System. PC users will inevitably move completely online.
An Online Operating System will be the central point of every user in the future. There are online companies who have an inside advantage to this, such as Yahoo!, Google, and AOL, but it can be anyone’s medal, even to a fairly unknown competitor, as was Microsoft when they introduced DOS to the world. In this new concept of Operating System, there can be a larger space of diversity and can be shared by more companies, unlike the current status.